YOUR BEST PARTNER FOR THE BRAZILIAN PHOTOVOLTAIC SOLAR MARKET

UNDERTAKING LARGE-SCALE PROJECTS IN BRAZIL
PHOTOVOLTAIC SOLAR AND RENEWABLE ENERGY SOLUTIONS IN BRAZIL

0
MW
portfolio
0
MW
won in tenders
Over
0
locations
throughout
Brazil
  • Our History
  • Our Commitment/Values
  • MISSION/VISION

SER was founded in 2011 from a joint venture formed in 2010 between a Brazilian company and a Spanish company. SER is one of the pioneering companies in the solar market in Brazil and one of the cofounder of ABSOLAR. We are proud to be undertaking the first large-scale project registered with the Brazilian Electricity Regulatory Agency (ANEEL).

Since 2011, SER has refined its project development process, studying each variable in detail.
  • Level of solar radiation
  • Connection solution
  • Legalisation of land
  • Appropriate surveying
  • Optimised technical projects
  • Legalisation of all licences for construction of the plant
With almost a decade of continuous improvement, with direct contact with national and international manufacturers of devices and systems, participating in all tenders and accumulating experience, either directly or through supporting our partners and clients, SER has become one of the best large-scale project developers in Brazil. We are even prouder to see our first projects transformed into the best plants in Brazil, one of these having achieved the greatest efficiency in 2018. (Sertão 1, the most efficient solar power plant of 2018 in Brazil, according to the ranking created by ePowerBay).
Our commitments to all our stakeholders (clients, partners, employees and suppliers) as well as the local communities in which we act, the different states and the Brazilian Federal State through its various organisations, environmental bodies, Ministry, ANEEL, etc. are the following:
  • Respect in all our relationships
  • Transparency and compliance with laws and contracts
  • Balance between the short and long-term
  • Continuous effort to improve the performance of our projects with innovation and harmony with the environment

“TO BE AN IMPORTANT PLAYER FOR PHOTOVOLTAIC SOLAR ENERGY TO SIGNIFICANTLY CONTRIBUTE TO THE BRAZILIAN ENERGY MATRIX (10% IN 2030)”

Our History

SER was founded in 2011 from a joint venture between a Brazilian company and a Spanish company. SER is one of the pioneering companies in the solar market in Brazil and cofounder of ABSOLAR. We are proud to be undertaking the first large-scale project registered with the Brazilian Electricity Regulatory Agency (ANEEL).

Since 2011, SER has refined its project development process, studying each variable in detail.

  • Level of solar radiation
  • Connection solution
  • Documentation of land
  • Appropriate surveying
  • Optimised technical projects
  • Legalisation of all licences for construction of the plant

With almost a decade of continuous improvement, with direct contact with national and international manufacturers of devices and systems, participating in all tenders and accumulating experience, either directly or through supporting our partners and clients, SER has become one of the best large-scale project developers in Brazil.
We are even prouder to see our first projects transformed into the best plants in Brazil, one of these having achieved the greatest efficiency in 2018. (Sertão 1, the most efficient solar power plant of 2018 in Brazil, according to the ranking created by ePowerBay).

Our Commitment / Values
Our commitments to all our stakeholders (clients, partners, employees and suppliers) as well as the local communities in which we act, the different states and the Brazilian Federal State through its various organisations, environmental bodies, Ministry, ANEEL, etc. are the following:
  • Respect in all our relationships
  • Transparency and compliance with laws and contracts
  • Balance between the short and long-term
  • Continuous effort to improve the performance of our projects with innovation and harmony with the environment
Mission / Vision
“TO BE AN IMPORTANT PLAYER FOR PHOTOVOLTAIC SOLAR ENERGY TO SIGNIFICANTLY CONTRIBUTE TO THE BRAZILIAN ENERGY MATRIX (10% IN 2030)”

MURILO SAMPAIO

Partner and co-founder.
CEO

Murilo has led large companies for over three decades. In parallel, he studied his Doctorate in administration with a speciality in education and innovation and the financial impacts that these variable cause in businesses when they go public. He originally studied engineering, specialising in energy generation.

DAVID FONTES

Partner and co-founder.
Project Director.

David studied Economics at the Catholic Faculty of Economic Sciences of Bahia, with a Master’s in Administration from the Federal University of Bahia. Working professionally since 1990, since 2001 he has worked in the energy market in Brazil, being responsible for multiple hydraulic, thermoelectric and renewable energy projects. At SER, he has been the Project Development Manager since its foundation.

DAVID RODRÍGUEZ

Partner and co-founder.
Director of Business Development

He studied as a Civil Engineer at the University of Granada, then took on more general studies, with an MBA and the AD1 Senior Management Programme from the San Telmo Institute. He has worked as an executive in different markets such as construction, cinema and renewable energy. After founding SER in 2011, he manages the business development department of the company and combines this function with his activity as an investor in innovative projects in Spain.

BRENO MORAES

Partner.
Director of Project Development

He studied Business Administration, with a postgraduate degree from the University of California, Berkeley. He has worked in the renewable energy sector since 2012. Before joining SER, he worked in solar power generation throughout California, and later as a project manager for large plants in a photovoltaic energy multinational.

MURILO SAMPAIO

Partner and co-founder.
CEO

Murilo has led large companies for over three decades. In parallel, he studied his Doctorate in administration with a speciality in education and innovation and the financial impacts that these variable cause in businesses when they go public. He originally studied engineering, specialising in energy generation.

DAVID FONTES

Partner and co-founder.
Project Director.

David studied Economics at the Catholic Faculty of Economic Sciences of Bahia, with a Master’s in Administration from the Federal University of Bahia. Working professionally since 1990, since 2001 he has worked in the energy market in Brazil, being responsible for multiple hydraulic, thermoelectric and renewable energy projects. At SER, he has been the Project Development Manager since its foundation.

DAVID RODRÍGUEZ

Partner and co-founder.
Director of Business Development

He studied as a Civil Engineer at the University of Granada, then took on more general studies, with an MBA and the AD1 Senior Management Programme from the San Telmo Institute. He has worked as an executive in different markets such as construction, cinema and renewable energy. After founding SER in 2011, he manages the business development department of the company and combines this function with his activity as an investor in innovative projects in Spain.

BRENO MORAES

Partner.
Director of Project Development

He studied Business Administration, with a postgraduate degree from the University of California, Berkeley. He has worked in the renewable energy sector since 2012. Before joining SER, he worked in solar power generation throughout California, and later as a project manager for large plants in a photovoltaic energy multinational.

The energy market in general, and the solar energy market in particular, are undergoing a period of profound changes. The structure of SER was designed for quick and precise reading of the different scenarios of the market, and quick and appropriate matching of our products and services to the changes.

We decided that essential activities must be carried out by our own team, occasionally supported by consultants specialised in specific issues for certain regions. It is in this way that we can guarantee that the strategy is ideal, from the search for land with the desired characteristics to obtaining competitive connections. The spirit of continuous improvement and innovation is what defines the development of our projects and our business.

Each month, we consolidate and analyse all information generated by our activities on our management system to be able to improve each process and thereby guarantee the result of each project.

In order to ensure the positive result of the demanding Due Diligences that we periodically receive, all information on our projects is designed on a system with perfect technical and legal traceability. In this way, all our clients and partners interested in participating in the free market or in tenders for the regulated market have the necessary information available for designing their business from our projects with the necessary technical and legal security.

Our PV Solar Projects in Brazil

  • 3,000 MW Prepared to participate in auctions
  • 37 different locations
  • 112 projects registered in ANEEL
Mapa de Brasil Ser Energia
A

SERTÃO 2

Project Energy, AC: 30 MW

B

SOBRAL 2

Project Energy, AC: 20 MW

 

M

ORÓS

Project Energy, AC: 150 MW

H

GRAVIOLA

Project Energy, AC: 300 MW

N

BREJUÍ

Project Energy, AC: 150 MW

AK

SOBRAL 1

Project Energy, AC: 30 MW

AL

SERTÃO 1

Project Energy, AC: 30 MW

AR

PIRIPIRI

Project Energy, AC: 150 MW

AQ

JANDUÍ

Project Energy, AC: 150MW

R

JUÇARA

Project Energy, AC: 90MW

K

PANATÍ

Project Energy, AC: 180 MW

L

SITIÁ

Project Energy, AC: 50 MW

O

ARATINGA

Project Energy, AC: 180 MW

AB

AÇUCENA

Project Energy, AC: 300 MW

I

ACAUÃ

Project Energy, AC: 30 MW

P

CASCUDO

Project Energy, AC: 180 MW

AJ

GUZERÁ

Project Energy, AC: 60 MW

D

LAGOA

Project Energy, AC: 90 MW

V

CARIRÍ

Project Energy, AC: 60 MW

AM

ANGICO

Project Energy, AC: 27MW

angico

AN

MALTA

Project Energy, AC: 27MW

malta

E

CIRANDA

Project Energy, AC: 165 MW

F

CORDEL

Project Energy, AC: 45 MW

G

XAXADO

Project Energy, AC: 90 MW

Y

QUINZIN

Project Energy, AC: 60 MW

W

NELORE

Project Energy, AC: 250 MW

AD

CERRADO

Project Energy, AC: 150 MW

U

VEREDA

Project Energy, AC: 270 MW

Z

ARVOREDO

Project Energy, AC: 210 MW

AC

DIADORIN

Project Energy, AC: 40 MW

C

MURIÓN

Project Energy, AC: 150 MW

S

VAPOR

Project Energy, AC: 300 MW

T

CORISCO

Project Energy, AC: 300 MW

AH

CITRINO

Project Energy, AC: 30 MW

AO

ASSURUÁ

Project Energy, AC: 30MW

AP

SOBRADO

Project Energy, AC: 30MW

Mapa de Brasil Ser Energia
A

SERTÃO 2

Project Energy, AC: 30 MW

B

SOBRAL 2

Project Energy, AC: 20 MW

 

M

ORÓS

Project Energy, AC: 150 MW

H

GRAVIOLA

Project Energy, AC: 300 MW

N

BREJUÍ

Project Energy, AC: 150 MW

AK

SOBRAL 1

Project Energy, AC: 30 MW

AL

SERTÃO 1

Project Energy, AC: 30 MW

AR

PIRIPIRI

Project Energy, AC: 150 MW

AQ

JANDUÍ

Project Energy, AC: 150MW

R

JUÇARA

Project Energy AC: 90MW

K

PANATÍ

Project Energy, AC: 180 MW

L

SITIÁ

Project Energy, AC: 50 MW

O

ARATINGA

Project Energy, AC: 180 MW

AB

AÇUCENA

Project Energy, AC: 300 MW

I

ACAUÃ

Project Energy, AC: 30 MW

P

CASCUDO

Project Energy, AC: 180 MW

AJ

GUZERÁ

Project Energy, AC: 60 MW

D

LAGOA

Project Energy, AC: 90 MW

V

CARIRÍ

Project Energy, AC: 60 MW

AM

ANGICO

Project Energy, AC: 27MW

angico

AN

MALTA

Project Energy, AC: 27MW

malta

E

CIRANDA

Project Energy, AC: 165 MW

F

CORDEL

Project Energy, AC: 45 MW

G

XAXADO

Project Energy, AC: 90 MW

Y

QUINZIN

Project Energy, AC: 60 MW

W

NELORE

Project Energy, AC: 250 MW

AD

CERRADO

Project Energy, AC: 150 MW

U

VEREDA

Project Energy, AC: 270 MW

Z

ARVOREDO

Project Energy, AC: 210 MW

AC

DIADORIN

Project Energy, AC: 40 MW

C

MURIÓN

Project Energy, AC: 150 MW

S

VAPOR

Project Energy, AC: 300 MW

T

CORISCO

Project Energy, AC: 300 MW

AH

CITRINO

Project Energy, AC: 30 MW

AO

ASSURUÁ

Project Energy, AC: 30MW

AP

SOBRADO

Project Energy, AC: 30MW

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Our Projects

Large-scale Projects

ACR

How does the ACR work in Brazil?

The ACR “Ambente de Contratação Regulado” (Regulated Contract Framework) in Brazil functions as follows:

  • Through its various bodies – ANEEL, EPE, MME – the state organises tenders which are carried out online on a certain day and with a frequency of 1 or 2 per year.
  • To be able to participate in the tender, a series of requirements must be fulfilled by both the project and the tenderer.
  • The winners of the tenders normally sign contracts of 15 to 20 years with the distribution companies with the guarantee of the Brazilian government.

In summary, the process is as follows:

Development of the project (1.5 years)
  • Documentation of the land
  • Registration of the technical project with ANEEL
  • Provisional connection
  • Environmental licenses
  • Annual measurement of radiation
  • Qualification for the tender by EPE/ANEEL
1
Tender (6 months)
  • Participation guarantee, 1% of the estimated investment value
  • Structure of the Company
  • Financial Model
  • Strategy for the tender
2
PPA (6 - 10 months)
  • Authorisation of the seller, Publication of the winners of the tender
  • Guarantee of faithful compliance, 5% of the estimated investment value
  • Granting of authorisation
  • Preparation for signing the PPA
  • Signing of PPA
3
Financing and Construction (1 - 2 years)
  • Financial Structure
  • Final technical projects
  • Final environmental licences, LI, ASV, IPHAN
  • Report on final access, final connection and signing of connection contracts
  • Construction
4
Operations (20 years)
  • Operating lisense
  • COD
  • Operation and Maintenance Contract
5

FAQ ACR

Do I need to be a Brazilian company to participate?

At least one participant of the consortium must be a Brazilian company, which will lead the consortium. SER projects will be in the legal format of an SPE prepared for the tender.

How does the tender work?

The tender is completely online with all participants, beginning from the established time. Following the procedure, the bidders begin to make their offers until ANEEL decides to close the tender with the quantities and prices reached.

What do I need to participate in the tender?

It is necessary for the company to have a project specifically established for the tender. As a consortium or alone (in the case of a national company), a guarantee of 1% of the forecast investment value must be contributed.

What happens after the tender?

After the tender there are two options. If the offer made was unsuccessful, the guarantees are refunded in the period of one week. In the case of the offer winning, we enter the PPA signing phase, which has several phases. In summary, the first step, the documentary analysis of the winning proposal for guaranteeing that the net equity of the winner is at least equal to 10% of the forecast investment. Subsequently, the guarantee must be raised to 5% of the forecast investment. Finally, a detailed schedule of the project must be approved by ANEEL, which declared the process ready for signing the PPA. This whole process must take approximately eight months.

ACL

The free market in Brazil is characterised by:

  • Private contracts with energy distribution, commercialisation or consumer companies.
  • Projects must be registered with ANEEL, although the requirements are not difficult to fulfil.
  • Contracts are usually from 1 to 25 years, which must be registered with the Power Commercialization Chamber (CCEE).
Development of the project (1.5 years)
  • Documentation of the land
  • Registration of the technical project with ANEEL
  • Provisional connection
  • Environmental licenses
  • Annual measurement of radiation
  • Qualification for the tender by EPE/ANEEL
1
Commercialisation of Energy
  • Commercial process for selling energy
  • Financial model
2
PPA (3 months)
  • Obtaining the authorisation
  • Registration of the contract and CCEE
  • Signing of PPA
3
Financing and Construction (1 - 2 years)
  • Financial Structure
  • Final technical projects
  • Final environmental licences, LI, ASV, IPHAN
  • Final connection to the PAD (report on final access) and signing of connection contracts
  • Construction
4
Operations (variable period of the PPA)
  • Operating License
  • COD
  • Operation and Maintenance Contract
5

Frequent questions

To participate in the auction do I need to have a Brazilian company?

At least one of the companies participating in the auction must be Brazilian and this will be the leader of the consortium. In SER projects are associated with SPEs clean and prepared to participate in auctions.

How does the auction work?

The auction is fully online with all participants starting at a certain time and so that the different bidders are bidding prices down until ANEEL decides after the various withdrawals that the energy offered and the energy it wants to buy, It’s similar.

The free market in Brazil is defined by:

  • Private contracts with distribution companies, commercialization or energy consumers.
  • Projects must be registered with ANEEL, although the requirements are not difficult to comply with.
  • Contracts for 1 year to 25 years that you need to register in the CCEE
Project developement (1,5 years)
  • Documentation of the land
  • Registration of the technical project in ANEEL
  • Provisional connection
  • Environmental licenses
  • Annual radiation measurement
  • Qualification for the auction by EPE/ANEEL
1
Commercialization of Energy
  • Commercial process to sell Energy, clients, commercialization companies, strategy, term of PPA, prices...
  • Finance model
2
PPA (3 months)
  • Obtaining the authorization
  • Registration of the contract and CCEE
  • Signature PPA
3
Financing and Construction (1 - 2 years)
  • Financial Structure
  • Definitive technical projects
  • Definitive Environmental licenses, LI, ASV, IPHAN
  • Final connection to the PAD and signing of the connection contracts
  • Building
4
Operations (variable term of PPA)
  • Operating License
  • COD
  • Contract O&M
5

Solar energy is a clean, inexhaustible energy

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Contact

Bahia

+ 55 71 4062 1323

Sã​o Paulo

+ 55 71 4062 1323

Head Office

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About SER Energía

Ser Energia is The largest PV project developer of Brazil. More than 30 locations across Brazil and 5000Mw portfolio.

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